marketing storytelling

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Stories: Your Secret Weapon To Sales (Here’s Why)

Stores are the king of persuasion and sales. Why?

Scientists think it’s because it’s how humans evolved.

Instead of learning from our own mistakes, we learned from others misfortunes through storytelling and cautionary tales.

When you tell someone a good story, they relate as if it’s them.

This is called narrative transportation.

A good storyteller can make people lose themselves in your stories, transport to your narrative.

After that happens, you can rebuild thoughts and belief patterns to fit your narrative.

And well… rebuilding thoughts and belief patterns is the essence of persuasion and sales.

A good story always has two components:

  1. Empathy
  2. Mental imagery

Empathy implies your story resonates, your pain, your experience was understandable and and related to them.

They feel your pain, and by feeling your pain it causes detachment and narrative transportation.

Mental imagery is when your storytelling is vivid, believable; they can actually relate to the story and feel themselves in it.

When you do these two things, they lose track of reality; you’ll be able to transport them and are able to control the narrative.

For example, watch this Tai Lopez ad:

Pay close attention to how he ties in a story of living in a mobile home with $47 in his bank account.

You can see he deliberately says it, otherwise they would see the ad and click off at some rich unrelatable douchebag.

Instead, the thought they too could do it if someone relatable to them was able to do it was planted in their mind.

This is the essence of storytelling in sales and persuasion.

Controlling the narrative is controlling how people perceive you.

Break down beliefs and thought patterns with stories, and rebuild them in your favor.

So, in conclusion…

Being a good storytelling is insanely profitable.

Think about what stories could fit your brand, then apply it to your sales process.

Get at it, tiger.