It’s currently 12:06 AM here in Kansas as I write this email.

I couldn’t fall asleep, so I decided to open up Word and add a little bit to the book I’ve been writing.

Which may never be released, but every now and then I add a little more to this book.

Anyways in this particular chapter, I was writing about narratives.

It was a good lesson so I figured I’d write out an email, too.

So, here’s a snippet of that chapter:

Marketers, lawyers, journalists, prosecutors, politicans and beyond all really have one job.

Creating and controlling narratives.

But first, what really is a narrative?

Here’s Googles definition:

nar·ra·tive

noun

  1. a spoken or written account of connected events; a story.”the hero of his modest narrative”

Take another look at narrative used in a sentence.

“The hero of his modest narrative.”

It’s essentially crafting stories that build relationships, which in return lead whoever you’re speaking to closer to your goal.

Could be a lawyer convincing a judge or jury his client is innocent.

(Watch a lawyer during a trial you’ll see them use several stories that paint the defendant a certain way.)

Or the opposite, a prosecutor trying to paint the defendant as guilty.

And name a single politican that doesn’t use narratives.

Trump for example was a self made man, who doesn’t listen to anybody, and used stories to portray that.

Now for journalists:

Look at Fox, it’s biased right, they paint stories that portray them in a good light.

Such as “these BLM protestors weren’t wearing masks and spreading covid, they’re evil!”

Or NY Times publishing Trumps tax info painting him as a villian who doesn’t support the American system.

Last, but not least, marketers:

Let’s look at Tai Lopez.

One of his most famous ads he says something like “I started out in a trailer park with $47 to my name”.

Then goes on to cast a story that leads to what he’s selling.

Regardless:

All of these people (and brands) understood one thing, narratives is the name of the game.

If you can create and control a narrative, you win.

The art of creating compelling believable stories that build relationships and support your end goal is a skill that’ll benefit you for the rest of your life.

Anyways,

That’s it for me.

Just a little snippet along the lines of the chapter I was writing.

Might never release this book, mostly just writing it because I like writing, but figured it was too good to not email out.

Alrighty, I’m gonna’ go to bed now.

Talk tomorrow,

Colton


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