no sleep

couldn’t sleep so here’s an email

It's currently 12:06 AM here in Kansas as I write this email. I couldn't fall asleep, so I decided to open up Word and add a little bit to the book
ferrari on fire

Ferrari’s real business model

Enzo Ferrari started off racing for Alfa Romero in the 1920s, he was an avid racing enthusiast.  After a few successes he retired himself from racing in 1932 and switched to

Swiper no swiping

No, I'm not talking about Dora the Explorer. I'm talking about copywriters and marketers who can't write a single ad or email for themselves without blatantly copying someone else. And let me

Stalking the desk

I've spoken about John Carlton before, the copywriter of copywriters. In one of his books, he mentions "stalking the desk" which is when you know you have to write something, but
hustle culture

Why The Hustle Culture Is F*cking Dumb

You look on Instagram, first result is #hustle #entrepreneur... glamorizing ruining your sanity 24/7 to maybe move the needle a little bit faster. Then what happens? Burn out. You feel like
marketing storytelling

Stories: Your Secret Weapon To Sales (Here’s Why)

Stores are the king of persuasion and sales. Why? Scientists think it's because it's how humans evolved. Instead of learning from our own mistakes, we learned from others misfortunes through storytelling and

How Marketing Is Just Like Dating

Marketing and dating sounds like two entirely different things, right? Wrong. Here's why: A good marketer knows his exact target audience. Anyone with a brain that's in the dating game does too. For example,

Is Blogging Still Worth It?

Everyone wants to know. Is blogging even worth it? Or should I just publish content on Youtube, Facebook, or X, Y, and Z of the next social media platform. Short answer is...

The 5-step system to sales

Look: getting sales isn't that hard. Getting sales is the simple formulaic human psychology of building relationships. There's quite literally 5 steps, and if you pay attention all marketers use the same ones. #1)