Enzo Ferrari started off racing for Alfa Romero in the 1920s, he was an avid racing enthusiast.  After a few successes he retired himself from racing in 1932 and switched to

No, I'm not talking about Dora the Explorer. I'm talking about copywriters and marketers who can't write a single ad or email for themselves without blatantly copying someone else. And let me

I've spoken about John Carlton before, the copywriter of copywriters. In one of his books, he mentions "stalking the desk" which is when you know you have to write something, but

You look on Instagram, first result is #hustle #entrepreneur... glamorizing ruining your sanity 24/7 to maybe move the needle a little bit faster. Then what happens? Burn out. You feel like

It's not a secret, growing your website is key to leads, and leads are key to conversions. Without fresh eyes, you can never expect to make sales. The more eyes on your

Stores are the king of persuasion and sales. Why? Scientists think it's because it's how humans evolved. Instead of learning from our own mistakes, we learned from others misfortunes through storytelling and

Marketing and dating sounds like two entirely different things, right? Wrong. Here's why: A good marketer knows his exact target audience. Anyone with a brain that's in the dating game does too. For example,

Everyone wants to know. Is blogging even worth it? Or should I just publish content on Youtube, Facebook, or X, Y, and Z of the next social media platform. Short answer is...

Look: getting sales isn't that hard. Getting sales is the simple formulaic human psychology of building relationships. There's quite literally 5 steps, and if you pay attention all marketers use the same ones. #1)

Ever since chat bots hit the scene, every marketer has been screaming about how email is dead. Which, is partially true. It's not dead, but it's not as engaging as it used